Anthropic has positioned itself as the responsible AI lab that prioritizes safety over growth. But the recent push into advertising and aggressive marketing tells a different story. You cannot simultaneously claim to be the cautious, measured player in the room while running growth-at-all-costs ad campaigns to capture market share. It reeks of hypocrisy. Either you are a safety research org or you are a consumer tech company racing for users — pick one. The ad spend signals that investor pressure is winning over mission, and the safety narrative is becoming little more than a marketing differentiator rather than a genuine commitment.